SOLUTION

To address this challenge, we developed a comprehensive advertising campaign for Springboard Community Services' Violence Intervention Program. The campaign included three impactful videos tailored to address different target audiences.

The first video, a :60 ad, served as a broad overview of the program, its beneficiaries, and how to access its services, targeting the general public and victims. The second video, also a :60 ad, specifically targeted behavioral health professionals, showcasing the supportive culture and rewarding environment at Springboard, particularly for clinicians dealing with crises faced by these families. Lastly, a :90 interview-style video provided an in-depth perspective from one of Springboard's experienced experts, highlighting the positive experiences and support both clients and clinicians receive within the program. This video was primarily utilized on the campaign landing page and as supplementary content to offer greater context and value to interested parties.

In addition to the videos, we crafted a suite of digital ads with a dual focus: promoting the Violence Intervention Program itself and attracting more clinicians to join Springboard's mission of aiding this vulnerable population.

To enhance user experience and guide interested individuals efficiently, we designed a dedicated landing page that emphasized the program's value and provided easy access to all necessary resources. The landing page was carefully crafted to ensure a seamless journey for users seeking information or assistance.

The campaign aimed to increase awareness of the Violence Intervention Program, attract qualified professionals to join Springboard's team, and ultimately provide support and hope to those affected by various forms of violence in our communities.